Search engine optimization (SEO)
Search engine optimization is the strategy using various methodology to help you rank higher on the search engines online. This is a good way to market a business product or service online.
There is on-site optimization, and off-site optimization. On-site optimization includes updates to the current website to reflect the best possible setup to be found online. Off site optimization includes anything that is done outside of the website, for example Google My Business and any other social media promotions that is linked to the website.