Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine (Google, Bing, Yandex, and Alexa).

SEO refers to the improvement of your website’s appearance in organic, places, maps and ads section of the search engine result pages. You will have a higher chance of landing on page one over competitors if you properly implement SEO on your website.

SEO may target different kinds of searches, including maps, places, images, and videos. Google may also qualify your search for relevant Books, Shopping and industry-specific searches like flight and finances.

SEO is performed because a website will receive more visitors from a search engine the higher the website ranks in the search engine results page (SERP). These visitors can then be converted into customers

Optimizing a website involves many technical aspects such as editing its content, adding content, and adding scripts to increase its relevance to specific keywords and remove settings that are against the indexing algorithm of search engines. Promoting a site in other websites like business directories and relevant blogging sites to increase the number of backlinks, or inbound links is another SEO tactic. Since 2015, Mobile search had surpassed desktop search so optimizing your site for mobile usability and responsive is a top priority in your list of SEO strategies.

SEO is an Internet marketing strategy and SEO Agencies with their team of SEO Specialists considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.

Local Search Engine Optimization is another tactic and is focused on optimizing a business’s online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The process will qualify your website or Google My Business profile to appear on Google Maps/Places search result pages.